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The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of the easiest ways to beat...

If you're reading this it means you run a business. This is weird behavior. Most people are content working for a boss. Had a flashback...